3 Powerful Tactics That Motivate Customers To Buy

3 Powerful Tactics That Motivate Customers To Buy

 

 

Wooing customers is a little bit like dating.  No, you can't present the engagement ring on your first date!  

There's a two-way relationship that grows one step at a time before it leads to the church doors.  

You can't rush it... you can't skip it... if you're looking for the satisfaction of a life-long commitment.

 

Getting to know your date, or getting to know your customer takes a little time and effort.  The personality, likes and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto.  

Give them what they want, and they'll become the loyal, life-time customers that make your business prosper.

 

1. Forget About Selling... Put The Emphasis On Buying

 

People like to think that all of their buying decisions were reached due to their own great ideas and skillful shopping.  Hey, no one is fond of a pushy salesman.  A salesman who "HELPS" them discover the best buy for their buck on the other hand, is a hero. 

 

Really, when a person walks into your place of business, they are most likely thinking of making a purchase before they get there.  You don't have to persuade them to buy.  You can take it easy, and simply help them decide what the best purchase is.

 

Keep your focus on the customer and his needs.  Think... what benefits would he be most interested in?  What is the price range he can afford?  Basically, keep in mind that you are there to serve his needs, not persuade him.  Ah, the pressure's off!

 

2. Make Purchasing  A "Sure Bet"

 

Buying is a "risky" business.  The higher the price tag reads, the higher the risks are!  Yep, a customer is just looking for a product that satisfies the needs he purchased it for.  The question they ask themselves is... "Is it worth it?"

 

Hey, it's a legitimate question.  The world is full of scams where you spend your hard earned cash and end up with trash that doesn't last and that you can't get serviced.  A few tough lessons leave customers wary about off-the-cuff purchases.  They want something they can trust.

 

A money back guarantee alleviates a great amount of concern in the mind of the consumer.  There's peace in knowing that if the product doesn't live up to its claims, they aren't stuck footing the bill for a piece of junk.

 

Customer testimonials also clearly tell "would be" buyers that you really do deliver customer satisfaction.  No one can say it better than a satisfied customer, but don't carelessly use testimonials.  You need a method to your madness.  Pick clear and specific testimonials to use, and include as much about the customer as you possibly can to lend credence to his testimony.

 

3. Let Them Know That It's An Easy Process

 

Simplicity... ah, it makes life so much easier.  Yeah, your harried customers are busy and tired.  They don't want to mess around.  Most of the time, they just want to make the purchase and head home.  Convenience stores testify to the fact that quick and easy often overrides a better price!

 

Make the buying process as simple as you possibly can.  Remember that not everyone prefers the same method.  The more options you have available, the more customers you will please.

 

When you're planning your marketing campaign, don't forget to point out the quick, fast, and easy benefits of your product.  Remember that value isn't everything. It's pretty easy to charm your customers when you know what they like!  Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list... and watch your profits go through the roof.

5 Steps To Supercharge Your Referrals

5 Steps To Supercharge  Your Referrals

It is no secret that “word of mouth” or referral business is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free (or at most costs very little), very few business owners or coaches use it anywhere near it’s potential!

 

Consider this: if you got just one referral from each one of your clients, over the next 60 days you’d double your client base! What would that mean to your potential income and how many more people would you be helping in supportive and uplifting ways?

 

So, how do you maximize word of mouth in your business? Here are 5 Steps you can start to take right now…

 

1. Really appreciate your clients and let them know consistently that you value them

 

This is the most important, yet overlooked element of creating endless referrals. Many businesses focus more on profits than on people. Focusing on profits alone can be detrimental to success and ‘Word of Mouth’ success comes from looking beyond just profit into how you can enrich your customer’s lives.

 

Action: At least once a month, take the time to communicate to your clients and show them you appreciate them. Send them something of value, something unexpected, a bonus report, a special piece of news you just found. Make it relevant to them and do it regularly.

 

 

2. Create an exceptional experience each time they deal with you or your company

 

If you can make doing business with you an exceptional experience, your clients will want to tell a lot of people. People want amazing experiences!

 

Here is an example: There is a Life Coach who has a special relationship with a city coffee shop. Once every 8 weeks he invites his in-person clients to a ‘brain trust’ meeting and the coffee and cake is on the house. Every client that attends gets a card and a voucher from the coffee shop owner to say ‘Thank you for joining us today, we would love to see you again soon’. The voucher is a ‘buy one get one free’ coffee voucher. So they are encouraged to come back again. And because the coffee shop owner is exposing his business to potential new clients, the coach pays just the cost price on the coffee and cake his clients eat. Normally about 8 clients attend and the cost is around $30. Just a little extra touch can make dealing with your business that much more of an exceptional experience!

 

Action: What can you do now to add little things that make an exceptional experience? Perhaps you can use the above example or something similar in order to network with other professionals while simultaneously providing amazing value to your clients. Remember, start creating exceptional experiences today.

 

3. Give your customers incentives for giving you referrals

 

If you’re being passive about referrals then you’re sitting on a gold-mine. Come up with ways of rewarding your clients for referring business to you. They could receive free gifts, such as a 90 minute coaching session with you, a certificate for a massage or a nice dinner, or perhaps even a financial reward (i.e. $100 Visa gift card). No matter what you choose, the key is making sure that whatever you choose to offer is something that your client will really be attracted to!

 

Action: Reward your clients for referring people to you. Come up with rewards that will be beneficial to your clients. If you work with clients who routinely use alot of equipment in their job or enjoy shopping, an Amazon gift card might be a very motivating reward for them! And if you are stumped on a gift idea, just remember that money is always a great motivator as well!

 

 

4. Make it easy for clients to give you referrals

 

If you want to get lots of referrals, you must make it incredibly easy for your clients to tell their friends. Don’t expect them to go way out of the way to help you grow your business. Make it as simple as possible.

 

Action: Develop a ‘referral package’ that you give to your clients. Ask your clients to be an ambassador for your business as you wish to work with people similar to them. The package would include a professionally designed document explaining why referrals are important to you, and a series of referral cards/ invites/ links that your client can easily share with others and post to their social media accounts. Always make sure to present everything very professionally in order to increase the perceived value of your offer/ services and to put your best foot forward with your new potential clients!

 

5. Ask at the right time!

 

When is the best time to ask for referrals? Any time! If you have followed the steps listed above…you’ve let clients know they are appreciated, you have consistently given them an exceptional experience, you have provided an enticing incentive to share your message with friends, and you have made it incredibly easy for them to do so. At this point, you should not only be able to ask your clients for referrals at any time, but you should also receive very positive results from it as well!

 

Action: The key is to do something now. Draft up an email today and just send it off to your clients letting them know how much you value them, how much you have enjoyed working with them in the past, and include something that is going to be helpful/ provide some value to their lives. Then over the next 4 to 6 weeks develop your ‘referral package’ and start to use it. Take yourself out of your comfort zone and take action…. Your business and new referral clients will definitely thank you for it!

 

THE ELEMENT OF TOUCH

Touching is more important than many people think. In recent times it was discovered that many refugee orphans in some war-torn countries were becoming extremely ill and even dying from the lack of touch due to the fact that they had lost their families.

Touch is nurturing.

Touch is vital throughout life. It is one of the first senses to develop. Touch communication is the way a baby learns to discover what things are – by feeling, holding or touching something. Touch is encouraged with children but as we move into the teenage or young adolescent years, under the guise of personal space and safety, touch has been discouraged somewhat as being unacceptable in many areas of our society. It was once believed if a baby or a young child was given too much touching they would become spoiled. Another fear, relevant to young boys, was that over pampering with touch might turn them into “sissies” – we now this not to be true!


Touch is a form of nourishment throughout life. A lack of caring touch can be substituted for in many ways. A example of this is the physical action of hitting someone or fighting, or even throwing a tantrum to gain physical contact and attention. Not always the best solutions! These forms of touch actions may develop into long-term patterns of dealing with stress in a dysfunctional way if the circumstances of life assist them.

As people grow old, it is evident that touch becomes one of the first contact qualities lost to them. If there is a baby or a young child and an elderly person in the same room it is the young one who receives all the touching contact and fuss. The elderly are often overlooked except for the initial hello hug and peck on the cheek if lucky! The elderly are denied touch for various reasons.

Massage is a way to nurture and give therapy to older people, allowing them to become comfortable with touch in a non-threatening way and reaffirm that they are worthy of touching care. Once this experience has been transmitted, the feeling of being worthwhile, being needed and useful usually returns. In some cases massage can give an older adult more meaning and purpose in life as their self-esteem increases. The therapy of massage assists with the treatment of disease in many ways.

It is important to re-establish the value of touching as a legitimate means of treating clients. Touch is a vital evaluation tool for the practitioner. It is a form of communicating with the body; to not only build trust with people, but also to show we care. Massage is one of the best forms of therapy as it needs no chemicals to work and the results can be enormously positive.

The importance of health is to maintain order between the mind, body and emotions in one’s life. Massage can be used to assist in maintaining this order and helps to keep the body in a state of ease or relocation, which will reduce the likelihood of dis-ease. This is not to say massage can do everything by itself. Massage, combined with other factors such as good eating habits, gentle, regular exercise and learning to take time out from work and stress are ways that good health can be achieved. With massage we can help teach people to gain an understanding of their bodies.

The relaxation of the body assists in recovery from disease, clearing the mind of stressful thoughts and allowing healing. This process often helps to lift the spirit. The body can also be invigorated to give it more energy through proper massage technique and help it with the daily demands placed on it.

With touch we assist clients to become aware of the state or condition of their body, and teach them how to enjoy responsibility for their health, showing them ways to recognise and release tension held within their bodies.

Learn to massage with Shaz ...a wonderful chance to help people with the skill of touch!!

Saturday afternoons
(4 sessions) August 6th, 13th, 20th & 27th

on Sunday 7th & Sunday 14th August

The Fear Of A New Idea.

Moving from a dream into an actual business can for many people stop right there. It stays in your head and just doesn't go any further. Others do act on that strong desire to begin that scary journey. Well I can say that you are not on your own. I was scared! I was very scared but I could use this emotion ( fear is only an emotion) to help to move me into a new life, try a new journey or let it keep me where I was. Scared, not earning what I needed to achieve my desires. I stepped out. So can you! I know it seems daunting.. it is but many have done it and so can you. I want to help people to gather your armor and help you to choose your weapons and attack your fears.
I have begun a new journey and again the fear has surfaced. I have put on a brave face as I know if young girls can face nights and days on their own in a little boat in a vast ocean I can step into the unknown with you and share my words with you.